Tuesday, October 18, 2011

Playing No More

It's the middle of October... a month after network shows premiered for the first time. There have been many hits but many shows have already been cut from the lineup for their poor viewership and lack of followers. Some are surprised and some you have to wonder what was the network thinking in the first place?

   The Playboy Club... when I saw that this show was canceled I did not even flinch. The idea and concept was good, unique, interesting but the show lacks in audience. Being on the Peacock network with a strong Thursday night comedy lineup male viewers do not tune into NBC as often as they may tune into CBS to watch How I met Your Mother and Two and a Half Men.



 The Playboy brand may have ultimately prevented audiences from even sampling what was ultimately a rather tepid period crime drama. It's a soap, which inherently appeals to women. But it's a brand so tied to men. It was doomed from the start. Early on, the idea of building a primetime series around the Playboy brand seemed like a novel plan. After all, E! Entertainment's The Girls Next Door had helped push Playboy and founder Hugh Hefner into the mainstream — and 60 years after the magazine first launched, Playboy now seemed almost quaint and tame.
    The Playboy Club was doomed from the premiere.

The CW premiered a new reality show H8R which was promoted as a "celebrity confrontation show" The host, Mario Lopez creates situation where celebrities surprise, confront and hope to win over their biggest detractors. Or h8rs, in text-message speak. From my perspective this whole concept is just dumb. Whoever was the producer and made the programming decision to put this on air should reevaluate their priorities.... haters are going to hate especially if the biggest celebrity you can get is Scott Disick, Kourtney Kardashian's boyfriend/baby daddy. 

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