Monday, October 31, 2011

72 Days of Publicity

  Kim Kardashian filed for divorce from her husband of 72 days Kris Humphries this morning..... this was less shocking to me on my Twitter feed than who I tried to flirt with on Friday night.



  If anyone is surprised by this news you should watch the E! special on their "Fairytale Wedding" The whole wedding, marriage, and "true love" they saw in each other was a scam and total publicity stunt in my eyes. The immature ogar-esque Humphries was easily manipulated into making a few bucks off of the Kardashian Royal Wedding event. Most people didn't even know who this guy, Kris Humphries, was before he made an appearance on Season 6 of Keeping Up as we tilted our heads and asked he is in the NBA why haven't I heard of him?

  The wedding event brought in 10 million viewers, the highest watched show or special for E! As a person who was involved with ratings and scheduling the on a daily basis this summer for E! this was a fantastic accomplishment, but what is an accomplishment if it is unjust or immoral and just for publicity. Ratings = ad sales = $$$ into the Kardashians Hermes handbags.

   I used to love the Kardashians, some may say I am Kardashobsessed. After experience with E! this summer and their lives getting more and more in the public eye and new business ventures that are going more off of their brand and brand equity I have to say I am no longer a fan. I miss the days of watching them work at the Dash store, go out to eat, talk about their relationships. I don't care that you have to go to another photo shoot or that your Bentley is in the shop yet again.

  What used to be a fun show to watch on E! has turned into a momager who will do anything for 10% and her kids just looking to make as much money and get publicity until their relevance diminishes.

   With Kourtney and Kim Take New York premiering in less than a month we will have a chance to see Kim and Kris fighting and their quick marriage quickly go down the tubes. No word yet on if her filing for divorce and his reaction will be on film... Kris released a statement this morning in which he stated he is "bummed"

                 
                       They'll be back together before we know it....

                                              

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